Brand Narrative

Brand Narrative

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.

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Recent Episodes

Dec. 28, 2023

The State of Tradeshow Marketing

We explore the state of Tradeshow Marketing with event marketing expert Matt Kleinrock
Oct. 27, 2023

Ideas We Love: Jingles, Dings, and The World of Brand Audio

Matt and Kelly talk through those audio clips that you can't get out of your head. From Burger King's 'Have it Your Way,' to Southwest Airline's 'Ding,' why do these sounds have such an impact on us?
Sept. 28, 2023

Embracing Negative Reviews

How a restaurant brand harnesses negative reviews to not only improve the experience, but satisfy every last customer along the way.
July 11, 2023

The Anatomy of a Higher Education Student Recruitment Campaign

The team at Stetson University and Findsome & Winmore discuss the origins and spirit of the Be Seen at Stetson campaign.
May 17, 2023

The Link Between Brand and Core Values

Baker Barrios CEO and Co-founder Tim Baker on his firm's journey to re-brand the firm based upon core values and a commitment to culture.
March 27, 2023

The Power of Sending a Daily E-mail to your Customers

Author/speaker Jonathan Stark on the power of sending a daily e-mail message to your customers.

About the Host

Matt CertoProfile Photo

Matt Certo

CEO & Principal, Findsome & Winmore

Matt Certo serves as CEO & Principal of Findsome & Winmore, an Orlando, Florida-based digital marketing agency. Originally called WebSolvers, the company’s first client was his alma mater, Rollins College. Matt built the college’s first website out of his dorm room in 1995 at the age of 19.

Since then, Matt has grown the company into a fully-integrated digital marketing agency with experienced professionals, a diverse client base, and an ever-increasing suite of services. Apart from the growth of the company, Certo’s work in the industry has been extensive: he co-authored a book in 2001 (Digital Dimensioning: Finding the ebusiness in your Business). He is also the author of Formulaic: How Thriving Companies Market From the Core and Found: Connecting with Customers in the Digital Age. Matt was asked by The White House to speak at a domestic economic forum with President George W. Bush in 2002 and spoke at The White House in 2016 concerning President Barack Obama’s Computer Science for All initiative.

He is a frequent guest speaker on topics on marketing, Web strategy and search engine optimization, an area for which he has also served as a testifying expert witness. His clients have included the likes of Arnold Palmer Enterprises, National Retail Properties, Darden Restaurants, Newman’s Own Organics, Fiserv and McGraw-Hill. He is a frequent guest speaker to various marketing, advertising and public relations trade associations and has been widely quoted in publications including Inc. Magazine, Business Insider, The Huffington Post, The San Diego U… Read More