Brand Narrative

Brand Narrative

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.

Latest Episode

Recent Episodes

Things We Love: GEICO and Tag Team, Brooks vs Bryson, and "Engineerapy"

Nov. 19, 2021

Matt Certo and Kelly Lafferman discuss new and noteworthy marketing ideas

From 0 to 1 Million Cans per Day: The Arnold Palmer Tea Story

Nov. 15, 2021

Chris Byrd shares the inside story of how Arnold Palmer's famous half and half became the leading beverage of its kind through partnership with AriZona Beverages.

How to Solve Problems Customers Don't Know They Have

Nov. 5, 2021

Exploring the marketing challenges around marketing and selling products that address hidden customer pain points.

How to Create a Line Out the Door for your Product (Gideon's Bakehouse)

Oct. 28, 2021

Gideon's Bakehouse founder Steve Lewis shares the story of how he and his team went from one to 170+ employees by way of an extraordinary cookie.

How to Build an Enduring Brand

Oct. 19, 2021

Renowned landscape architect Christina Hite tells the story of how she and her team have built a thriving, enduring brand.

Navigating a Brand Crisis: The Chevy Bolt

Oct. 7, 2021

What lessons can we learn from an automobile manufacturer navigating a brand crisis? We explore the implications for the company, the product, and associated brand ideas.

About the Host

Matt Certo

CEO & Principal, Findsome & Winmore

Matt Certo serves as CEO & Principal of Findsome & Winmore, an Orlando, Florida-based digital marketing agency. Originally called WebSolvers, the company’s first client was his alma mater, Rollins College. Matt built the college’s first website out of his dorm room in 1995 at the age of 19.

Since then, Matt has grown the company into a fully-integrated digital marketing agency with experienced professionals, a diverse client base, and an ever-increasing suite of services. Apart from the growth of the company, Certo’s work in the industry has been extensive: he co-authored a book in 2001 (Digital Dimensioning: Finding the ebusiness in your Business). He is also the author of Formulaic: How Thriving Companies Market From the Core and Found: Connecting with Customers in the Digital Age. Matt was asked by The White House to speak at a domestic economic forum with President George W. Bush in 2002 and spoke at The White House in 2016 concerning President Barack Obama’s Computer Science for All initiative.

He is a frequent guest speaker on topics on marketing, Web strategy and search engine optimization, an area for which he has also served as a testifying expert witness. His clients have included the likes of Arnold Palmer Enterprises, National Retail Properties, Darden Restaurants, Newman’s Own Organics, Fiserv and McGraw-Hill. He is a frequent guest speaker to various marketing, advertising and public relations trade associations and has been widely quoted in publications including Inc. Magazine, Business Insider, The Huffington Post, The San Diego Union Tribune, The Boston Globe and The Orlando Sentinel.

An active community participant, Matt has served as Board Chairman of a number of non-profit organizations including Ronald McDonald House Charities of Central Florida, Nemours Florida Board of Managers, Elevate Orlando, and The First Tee of Central Florida, an organization which he founded. He has also served for over a decade on the Board of the Edyth Bush Charitable Foundation as well as Chairman of its endowment committee. He has been recognized by the Orlando Business Journal as one of its Most Influential Men to Watch and its 40 Under 40 list 3 times.