Brand Narrative

Brand Narrative

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.

Latest Episode

Recent Episodes

How to Navigate a Brand Crisis

Oct. 28, 2022

In this episode, we talk to crisis communications expert Sara Brady about navigating a brand crisis.

Personal Brand with Dan Patrick

Oct. 5, 2022

We sit down with legendary sportscaster and talk-show host Dan Patrick and discuss the dynamics of personal brand.

Brand Building Through External Relations

Sept. 15, 2022

How to build and reinforce your brand through building and maintaining external relationships.

The Power of "Laddering" in Marketing

Aug. 15, 2022

An important tactic in brand positioning, laddering is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor.

The 4 Ps: Understanding the Marketing Mix

July 29, 2022

Understanding a simple framework for looking at the core dimensions of a marketing approach famously known at the 4 Ps of Marketing.

Formulaic: An Introduction to the book

July 18, 2022

A brief audio introduction to the book Formulaic: How Thriving Companies Market from the Core from the author, Matt Certo.

About the Host

Matt Certo Profile Photo

Matt Certo

CEO & Principal, Findsome & Winmore

Matt Certo serves as CEO & Principal of Findsome & Winmore, an Orlando, Florida-based digital marketing agency. Originally called WebSolvers, the company’s first client was his alma mater, Rollins College. Matt built the college’s first website out of his dorm room in 1995 at the age of 19.

Since then, Matt has grown the company into a fully-integrated digital marketing agency with experienced professionals, a diverse client base, and an ever-increasing suite of services. Apart from the growth of the company, Certo’s work in the industry has been extensive: he co-authored a book in 2001 (Digital Dimensioning: Finding the ebusiness in your Business). He is also the author of Formulaic: How Thriving Companies Market From the Core and Found: Connecting with Customers in the Digital Age. Matt was asked by The White House to speak at a domestic economic forum with President George W. Bush in 2002 and spoke at The White House in 2016 concerning President Barack Obama’s Computer Science for All initiative.

He is a frequent guest speaker on topics on marketing, Web strategy and search engine optimization, an area for which he has also served as a testifying expert witness. His clients have included the likes of Arnold Palmer Enterprises, National Retail Properties, Darden Restaurants, Newman’s Own Organics, Fiserv and McGraw-Hill. He is a frequent guest speaker to various marketing, advertising and public relations trade associations and has been widely quoted in publications including Inc. Magazine, Business Insider, The Huffington Post, The San Diego Union Tribune, The Boston Globe and The Orlando Sentinel.

An active community participant, Matt has served as Board Chairman of a number of non-profit organizations including Ronald McDonald House Charities of Central Florida, Nemours Florida Board of Managers, Elevate Orlando, and The First Tee of Central Florida, an organization which he founded. He has also served for over a decade on the Board of the Edyth Bush Charitable Foundation as well as Chairman of its endowment committee. He has been recognized by the Orlando Business Journal as one of its Most Influential Men to Watch and its 40 Under 40 list 3 times.