Brand Narrative

Brand Narrative

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.

Latest Episode

Recent Episodes

Investing in Brand Identity

May 16, 2022

Kaleb Harrell of Hawkers talks brand identity, vibe, and creating a compelling experience in the restaurant space.

Ideas We Love: Adobe Experience Cloud, The Grandma Rule, and Powerade Presses Pause

April 27, 2022

Our agency Principals discuss a few campaigns in the wild that have our attention including the Adobe Experience Cloud ads, The Grandma Rule, and Powerade.

Brand Differentiation in Higher Education

April 7, 2022

Rollins College President Grant Cornwell discusses approaches and strategies to differentiate a brand in a competitive marketplace.

Brand Evangelism with Guy Kawasaki

March 29, 2022

Former Apple Executive Guy Kawasaki discusses brand evangelism, his time at Apple, and what it was like to work for Steve Jobs.

How Publishing a Book Can Help You Build Your Brand

March 21, 2022

Author/speakers and experts in non-fiction book marketing Jim Knight and Brant Menswar discuss the opportunities brands have to use books to deepen relationships with customers.

The Link Between Brand and Organizational Strategy

March 3, 2022

In this episode, Matt is joined by professor and author Dr. Sam Certo, an organizational strategist and management expert who also happens to be Matt's Dad.

About the Host

Matt Certo Profile Photo

Matt Certo

CEO & Principal, Findsome & Winmore

Matt Certo serves as CEO & Principal of Findsome & Winmore, an Orlando, Florida-based digital marketing agency. Originally called WebSolvers, the company’s first client was his alma mater, Rollins College. Matt built the college’s first website out of his dorm room in 1995 at the age of 19.

Since then, Matt has grown the company into a fully-integrated digital marketing agency with experienced professionals, a diverse client base, and an ever-increasing suite of services. Apart from the growth of the company, Certo’s work in the industry has been extensive: he co-authored a book in 2001 (Digital Dimensioning: Finding the ebusiness in your Business). He is also the author of Formulaic: How Thriving Companies Market From the Core and Found: Connecting with Customers in the Digital Age. Matt was asked by The White House to speak at a domestic economic forum with President George W. Bush in 2002 and spoke at The White House in 2016 concerning President Barack Obama’s Computer Science for All initiative.

He is a frequent guest speaker on topics on marketing, Web strategy and search engine optimization, an area for which he has also served as a testifying expert witness. His clients have included the likes of Arnold Palmer Enterprises, National Retail Properties, Darden Restaurants, Newman’s Own Organics, Fiserv and McGraw-Hill. He is a frequent guest speaker to various marketing, advertising and public relations trade associations and has been widely quoted in publications including Inc. Magazine, Business Insider, The Huffington Post, The San Diego Union Tribune, The Boston Globe and The Orlando Sentinel.

An active community participant, Matt has served as Board Chairman of a number of non-profit organizations including Ronald McDonald House Charities of Central Florida, Nemours Florida Board of Managers, Elevate Orlando, and The First Tee of Central Florida, an organization which he founded. He has also served for over a decade on the Board of the Edyth Bush Charitable Foundation as well as Chairman of its endowment committee. He has been recognized by the Orlando Business Journal as one of its Most Influential Men to Watch and its 40 Under 40 list 3 times.