Episodes

Oct. 19, 2021

How to Build an Enduring Brand

Renowned landscape architect Christina Hite tells the story of how she and her team have built a thriving, enduring brand.

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Oct. 7, 2021

Navigating a Brand Crisis: The Chevy Bolt

What lessons can we learn from an automobile manufacturer navigating a brand crisis? We explore the implications for the company…

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Sept. 28, 2021

Differentiation, Employer Brand, and the Future of the Workplace

Workscapes CEO Elizabeth Dvorak shares the founding story of Workscapes and how the brand has grown through differentiation and b…

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Sept. 3, 2021

Marketing Through Customer Experience: A Restauranteur's Journey

Award-winning Restauranteur Jason Chin shares his passions, insights and experiences with pleasing customers through a focus on e…

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Aug. 24, 2021

Cultivating an Iconic Brand (Arnold Palmer)

Arnold Palmer Brand Director Reade Tilley shares marketing wisdom and prowess from the late golf legend whose legacy lives on tod…

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Aug. 18, 2021

Lessons from the Cleveland Indians (Now Guardians) Name Change

Welcome to the first episode of Brand Narrative, a podcast that explores the world of marketing hosted by Matt Certo and his agen…

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