Season 1

We chat with golf legend Annika Sorenstam on being a brand ambassador.

Travel + Leisure Co. (NYSE:TNL) CEO Michael Brown shares perspective on the impact of brand in the travel segment.

Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers.

Matt and Kelly discuss the ins and outs of doing e-mail newsletters the right way.

In this episode, we talk to crisis communications expert Sara Brady about navigating a brand crisis.

We sit down with legendary sportscaster and talk-show host Dan Patrick and discuss the dynamics of personal brand.

How to build and reinforce your brand through building and maintaining external relationships.

An important tactic in brand positioning, laddering is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor.

Understanding a simple framework for looking at the core dimensions of a marketing approach famously known at the 4 Ps of Marketing.

A brief audio introduction to the book Formulaic: How Thriving Companies Market from the Core from the author, Matt Certo.

Restauranteur and entrepreneur Thomas Ward shares lessons from the restaurant industry on brand-building and brand evolution.

Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang discusses the process of changing the firm's name.

Lessons about top-of-mind awareness from the world of healthcare. Episode features Andrew Snyder, Orlando Health Senior Vice President of Marketing and Communications.

Kaleb Harrell of Hawkers talks brand identity, vibe, and creating a compelling experience in the restaurant space.

Our agency Principals discuss a few campaigns in the wild that have our attention including the Adobe Experience Cloud ads, The Grandma Rule, and Powerade.

Rollins College President Grant Cornwell discusses approaches and strategies to differentiate a brand in a competitive marketplace.

Former Apple Executive Guy Kawasaki discusses brand evangelism, his time at Apple, and what it was like to work for Steve Jobs.

Author/speakers and experts in non-fiction book marketing Jim Knight and Brant Menswar discuss the opportunities brands have to use books to deepen relationships with customers.

In this episode, Matt is joined by professor and author Dr. Sam Certo, an organizational strategist and management expert who also happens to be Matt's Dad.

Sales expert and coach Ian Altman, author of Same Side Selling, discusses the relationship between brand and sales.

We explore the ins and outs of the Washington's NFL Team changing its name to the Commanders and talk about what went wrong and what went right.

4 Rivers Founder and Chef John Rivers shares the story of his thriving barbecue enterprise and what marketers can learn from his experience

Esteemed coach, trainer, and journalist Annetta Wilson shares insights and wisdom about the art of personal networking.

Architectural Design Lead Ekta Desai discusses the implications of brand within the world of physical architecture.

A discussion of the various dimensions of assigning tangible value to a brand which, by nature, is a fundamentally intangible concept.

Matt Certo and Kelly Lafferman discuss new and noteworthy marketing ideas

Chris Byrd shares the inside story of how Arnold Palmer's famous half and half became the leading beverage of its kind through partnership with AriZona Beverages.

Exploring the marketing challenges around marketing and selling products that address hidden customer pain points.

Gideon's Bakehouse founder Steve Lewis shares the story of how he and his team went from one to 170+ employees by way of an extraordinary cookie.

Renowned landscape architect Christina Hite tells the story of how she and her team have built a thriving, enduring brand.

What lessons can we learn from an automobile manufacturer navigating a brand crisis? We explore the implications for the company, the product, and associated brand ideas.

Workscapes CEO Elizabeth Dvorak shares the founding story of Workscapes and how the brand has grown through differentiation and being true to her team's values. She also gives an informed view of the future of the office.

Award-winning Restauranteur Jason Chin shares his passions, insights and experiences with pleasing customers through a focus on elevated experience.

Arnold Palmer Brand Director Reade Tilley shares marketing wisdom and prowess from the late golf legend whose legacy lives on today.

Welcome to the first episode of Brand Narrative, a podcast that explores the world of marketing hosted by Matt Certo and his agency, Findsome & Winmore. Thank you for listening to the inaugural episode, we kindly ask that if ...