Season 1

March 6, 2023

Golf Legend Annika Sorenstam on Being a Brand Ambassador

We chat with golf legend Annika Sorenstam on being a brand ambassador.

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Jan. 27, 2023

Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust

Travel + Leisure Co. (NYSE:TNL) CEO Michael Brown shares perspective on the impact of brand in the travel segment.

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Jan. 9, 2023

Product Placement in Yellowstone and Emily in Paris

Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers.

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Dec. 12, 2022

Ideas We Love: E-mail Newsletters

Matt and Kelly discuss the ins and outs of doing e-mail newsletters the right way.

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Oct. 28, 2022

How to Navigate a Brand Crisis

In this episode, we talk to crisis communications expert Sara Brady about navigating a brand crisis.

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Oct. 5, 2022

Personal Brand with Dan Patrick

We sit down with legendary sportscaster and talk-show host Dan Patrick and discuss the dynamics of personal brand.

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Sept. 15, 2022

Brand Building Through External Relations

How to build and reinforce your brand through building and maintaining external relationships.

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Aug. 15, 2022

The Power of "Laddering" in Marketing

An important tactic in brand positioning, laddering is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor.

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July 29, 2022

The 4 Ps: Understanding the Marketing Mix

Understanding a simple framework for looking at the core dimensions of a marketing approach famously known at the 4 Ps of Marketing.

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July 18, 2022

Formulaic: An Introduction to the book

A brief audio introduction to the book Formulaic: How Thriving Companies Market from the Core from the author, Matt Certo.

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June 23, 2022

Brand Evolution with Thomas Ward of Pig Floyd's Urban BBQ

Restauranteur and entrepreneur Thomas Ward shares lessons from the restaurant industry on brand-building and brand evolution.

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June 6, 2022

Case Study: How to Change Your Company's Name

Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang discusses the process of changing the firm's name.

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June 1, 2022

Building Top-of-Mind Awarness

Lessons about top-of-mind awareness from the world of healthcare. Episode features Andrew Snyder, Orlando Health Senior Vice President of Marketing and Communications.

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May 16, 2022

Investing in Brand Identity

Kaleb Harrell of Hawkers talks brand identity, vibe, and creating a compelling experience in the restaurant space.

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April 27, 2022

Ideas We Love: Adobe Experience Cloud, The Grandma Rule, and Powerad…

Our agency Principals discuss a few campaigns in the wild that have our attention including the Adobe Experience Cloud ads, The Grandma Rule, and Powerade.

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April 7, 2022

Brand Differentiation in Higher Education

Rollins College President Grant Cornwell discusses approaches and strategies to differentiate a brand in a competitive marketplace.

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March 29, 2022

Brand Evangelism with Guy Kawasaki

Former Apple Executive Guy Kawasaki discusses brand evangelism, his time at Apple, and what it was like to work for Steve Jobs.

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March 21, 2022

How Publishing a Book Can Help You Build Your Brand

Author/speakers and experts in non-fiction book marketing Jim Knight and Brant Menswar discuss the opportunities brands have to use books to deepen relationships with customers.

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March 3, 2022

The Link Between Brand and Organizational Strategy

In this episode, Matt is joined by professor and author Dr. Sam Certo, an organizational strategist and management expert who also happens to be Matt's Dad.

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Feb. 18, 2022

The Nuanced Connection Between Brand and Sales

Sales expert and coach Ian Altman, author of Same Side Selling, discusses the relationship between brand and sales.

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Feb. 9, 2022

Monday-Morning Quarterbacking the Washington Commanders Name Change

We explore the ins and outs of the Washington's NFL Team changing its name to the Commanders and talk about what went wrong and what went right.

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Jan. 27, 2022

Creating an Immersive Brand with John Rivers (4 Rivers Barbecue)

4 Rivers Founder and Chef John Rivers shares the story of his thriving barbecue enterprise and what marketers can learn from his experience

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Jan. 20, 2022

How Networking Drives Brand Growth

Esteemed coach, trainer, and journalist Annetta Wilson shares insights and wisdom about the art of personal networking.

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Dec. 29, 2021

The Intersection of Brand and Architecture

Architectural Design Lead Ekta Desai discusses the implications of brand within the world of physical architecture.

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Dec. 13, 2021

Quantifying Brand Value

A discussion of the various dimensions of assigning tangible value to a brand which, by nature, is a fundamentally intangible concept.

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Nov. 19, 2021

Things We Love: GEICO and Tag Team, Brooks vs Bryson, and "Engineera…

Matt Certo and Kelly Lafferman discuss new and noteworthy marketing ideas

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Nov. 15, 2021

From 0 to 1 Million Cans per Day: The Arnold Palmer Tea Story

Chris Byrd shares the inside story of how Arnold Palmer's famous half and half became the leading beverage of its kind through partnership with AriZona Beverages.

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Nov. 5, 2021

How to Solve Problems Customers Don't Know They Have

Exploring the marketing challenges around marketing and selling products that address hidden customer pain points.

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Oct. 28, 2021

How to Create a Line Out the Door for your Product (Gideon's Bakehous…

Gideon's Bakehouse founder Steve Lewis shares the story of how he and his team went from one to 170+ employees by way of an extraordinary cookie.

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Oct. 19, 2021

How to Build an Enduring Brand

Renowned landscape architect Christina Hite tells the story of how she and her team have built a thriving, enduring brand.

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Oct. 7, 2021

Navigating a Brand Crisis: The Chevy Bolt

What lessons can we learn from an automobile manufacturer navigating a brand crisis? We explore the implications for the company, the product, and associated brand ideas.

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Sept. 28, 2021

Differentiation, Employer Brand, and the Future of the Workplace

Workscapes CEO Elizabeth Dvorak shares the founding story of Workscapes and how the brand has grown through differentiation and being true to her team's values. She also gives an informed view of the future of the office.

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Sept. 3, 2021

Marketing Through Customer Experience: A Restauranteur's Journey

Award-winning Restauranteur Jason Chin shares his passions, insights and experiences with pleasing customers through a focus on elevated experience.

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Aug. 24, 2021

Cultivating an Iconic Brand (Arnold Palmer)

Arnold Palmer Brand Director Reade Tilley shares marketing wisdom and prowess from the late golf legend whose legacy lives on today.

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Aug. 18, 2021

Lessons from the Cleveland Indians (Now Guardians) Name Change

Welcome to the first episode of Brand Narrative, a podcast that explores the world of marketing hosted by Matt Certo and his agency, Findsome & Winmore. Thank you for listening to the inaugural episode, we kindly ask that if ...

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