Chris Byrd shares the inside story of how Arnold Palmer's famous half and half became the leading beverage of its kind through partnership with AriZona Beverages.
In the latest episode of the Brand Narrative podcast, host Matt Certo of Findsome & Winmore welcomes Christopher Byrd of Innovative Flavors, LLC who shares the story of how we combined forces with legenday golfer Arnold Palmer and AriZona Beverages to merchandise the famous drink which currently sells over 1,000,000 cans per day. Byrd explains how a simple merchandising plan and a cold call to Mr. Palmer led to a leading consumer beverage with a cult following. Links discussed on the episode include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.