Oct. 7, 2021
Navigating a Brand Crisis: The Chevy Bolt
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What lessons can we learn from an automobile manufacturer navigating a brand crisis? We explore the implications for the company, the product, and associated brand ideas.
In this episode of Brand Narrative host Matt Certo is joined by Management and Strategy expert and Arizona State Professor (and brother), Dr. Trevis Certo as he recounts his experience with a family car model that has been reported to have severe safety concerns.
Links discussed in this episode include:
- S. Trevis Certo professional biography
- Reported Photo of product catching fire
- Reported Video of product fire
- Chevy Bolt product page
- GM's Chevy Bolt Recall Casts Shadow Over EV Push (Wall Street Journal)
- Chevy Bolt Product Recall Page
- Chevy Bolt Battery Recall: How Could This Have Happened? (Car and Driver)