Dec. 13, 2021

Quantifying Brand Value

Quantifying Brand Value

A discussion of the various dimensions of assigning tangible value to a brand which, by nature, is a fundamentally intangible concept.

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Our guest in this episode is Phil Nahajewski, a seasoned and experienced CFO with decades of experience in a variety of industries. In this episode, Matt and Phil discuss a variety of facets with respect to the assignment of value to brands and how to look at investments in brands. Links discussed in this episode include: