Episodes
How Employee Engagement Drives Brand Mojo
The connection between employee morale and customer experience with employee engagement expert Jim Knight.
The New Era of Direct Mail
Navigating the ins and outs of targeting prospects in their physical mailbox
Marketing Coaching Call: Launching a Satellite Location
Ideas and best practices around the launch of a wellness brand's first satellite location.
Marketing Coaching Call: Team Swelly :)
Matt spends time discussing the ups, downs, and abundant opportunities when launching your new product into the world with two entrepreneurs.
How Strategy Drives Brand Evolution
We're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA).
The Power of the Handwritten Envelope
How handwritten materials can help marketers avoid overstuffed digital inboxes.
The State of Tradeshow Marketing
We explore the state of Tradeshow Marketing with event marketing expert Matt Kleinrock
Ideas We Love: Jingles, Dings, and The World of Brand Audio
Matt and Kelly talk through those audio clips that you can't get out of your head. From Burger King's 'Have it Your Way,' to Southwest Airline's 'Ding,' why do these sounds have such an impact on us?
Embracing Negative Reviews
How a restaurant brand harnesses negative reviews to not only improve the experience, but satisfy every last customer along the way.
The Anatomy of a Higher Education Student Recruitment Campaign
The team at Stetson University and Findsome & Winmore discuss the origins and spirit of the Be Seen at Stetson campaign.
The Link Between Brand and Core Values
Baker Barrios CEO and Co-founder Tim Baker on his firm's journey to re-brand the firm based upon core values and a commitment to culture.
The Power of Sending a Daily E-mail to your Customers
Author/speaker Jonathan Stark on the power of sending a daily e-mail message to your customers.
Golf Legend Annika Sorenstam on Being a Brand Ambassador
We chat with golf legend Annika Sorenstam on being a brand ambassador.
Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust
Travel + Leisure Co. (NYSE:TNL) CEO Michael Brown shares perspective on the impact of brand in the travel segment.
Product Placement in Yellowstone and Emily in Paris
Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers.
Ideas We Love: E-mail Newsletters
Matt and Kelly discuss the ins and outs of doing e-mail newsletters the right way.
How to Navigate a Brand Crisis
In this episode, we talk to crisis communications expert Sara Brady about navigating a brand crisis.
Personal Brand with Dan Patrick
We sit down with legendary sportscaster and talk-show host Dan Patrick and discuss the dynamics of personal brand.
Brand Building Through External Relations
How to build and reinforce your brand through building and maintaining external relationships.
The Power of "Laddering" in Marketing
An important tactic in brand positioning, laddering is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor.
The 4 Ps: Understanding the Marketing Mix
Understanding a simple framework for looking at the core dimensions of a marketing approach famously known at the 4 Ps of Marketing.
Formulaic: An Introduction to the book
A brief audio introduction to the book Formulaic: How Thriving Companies Market from the Core from the author, Matt Certo.
Brand Evolution with Thomas Ward of Pig Floyd's Urban BBQ
Restauranteur and entrepreneur Thomas Ward shares lessons from the restaurant industry on brand-building and brand evolution.
Case Study: How to Change Your Company's Name
Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang discusses the process of changing the firm's name.