Jan. 20, 2022

How Networking Drives Brand Growth

Esteemed coach, trainer, and journalist Annetta Wilson shares insights and wisdom about the art of personal networking.

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Dec. 29, 2021

The Intersection of Brand and Architecture

Architectural Design Lead Ekta Desai discusses the implications of brand within the world of physical architecture.

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Dec. 13, 2021

Quantifying Brand Value

A discussion of the various dimensions of assigning tangible value to a brand which, by nature, is a fundamentally intangible concept.

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Nov. 19, 2021

Things We Love: GEICO and Tag Team, Brooks vs Bryson, and "Engineera…

Matt Certo and Kelly Lafferman discuss new and noteworthy marketing ideas

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Nov. 15, 2021

From 0 to 1 Million Cans per Day: The Arnold Palmer Tea Story

Chris Byrd shares the inside story of how Arnold Palmer's famous half and half became the leading beverage of its kind through partnership with AriZona Beverages.

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Nov. 5, 2021

How to Solve Problems Customers Don't Know They Have

Exploring the marketing challenges around marketing and selling products that address hidden customer pain points.

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Oct. 28, 2021

How to Create a Line Out the Door for your Product (Gideon's Bakehous…

Gideon's Bakehouse founder Steve Lewis shares the story of how he and his team went from one to 170+ employees by way of an extraordinary cookie.

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Oct. 19, 2021

How to Build an Enduring Brand

Renowned landscape architect Christina Hite tells the story of how she and her team have built a thriving, enduring brand.

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Oct. 7, 2021

Navigating a Brand Crisis: The Chevy Bolt

What lessons can we learn from an automobile manufacturer navigating a brand crisis? We explore the implications for the company, the product, and associated brand ideas.

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Sept. 28, 2021

Differentiation, Employer Brand, and the Future of the Workplace

Workscapes CEO Elizabeth Dvorak shares the founding story of Workscapes and how the brand has grown through differentiation and being true to her team's values. She also gives an informed view of the future of the office.

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Sept. 3, 2021

Marketing Through Customer Experience: A Restauranteur's Journey

Award-winning Restauranteur Jason Chin shares his passions, insights and experiences with pleasing customers through a focus on elevated experience.

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Aug. 24, 2021

Cultivating an Iconic Brand (Arnold Palmer)

Arnold Palmer Brand Director Reade Tilley shares marketing wisdom and prowess from the late golf legend whose legacy lives on today.

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Aug. 18, 2021

Lessons from the Cleveland Indians (Now Guardians) Name Change

Welcome to the first episode of Brand Narrative, a podcast that explores the world of marketing hosted by Matt Certo and his agency, Findsome & Winmore. Thank you for listening to the inaugural episode, we kindly ask that if ...

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